With more than four decades in B2B tech marketing, Kimi King has helped create billions of dollars in market value and hundreds of millions of dollars in revenue for start-ups in cybersecurity, AI, internet technology, and SaaS. Through strategic brand, demand, and enablement initiatives, she helped build Akamai Technologies, Bit9 (now Carbon Black), and SiteSpect (now part of Monetate). Kimi is the author of “The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy,” and also serves as the CMO in Residence for the AimPoint Group.